“How big should my marketing budget be?” is a question that EVERY business owner wonders, but MANY are afraid to ask. But don’t worry! As a marketing pro that has been in the trenches for over 25 years working with companies of all shapes and sizes, I’m here to break it down for you. There are some guidelines that are time-tested and proven, and I hope they help you in this important business decision.

As a business owner, the idea of online reviews might scare the heck out of you. After all, the internet (and particularly social media) is a wide-open forum for people to say whatever they think whenever they think it, right? Right. So what do you do when someone has something less-than-perfect to say about your company? Well here is your guide to get you through the process and come out shining on the other end.

In the age of Social Media, Digital Marketing, SEM and SEO, our old friend Email Marketing sometimes gets a bad rap. “Email Marketing is Dead” is a term that I recently heard someone say in passing, and I couldn’t disagree more. Email is a powerful vehicle that gives us marketers a direct channel to the customer’s phone, laptop, and tablet 24 hours a day, seven days a week. 

Most likely you've heard of press releases and how they're an integral part of any business' marketing plan. Perhaps you're not entirely familiar with how impactful they can be or perhaps you don't think they're worth the cost. No matter where you fall on the scale, one thing is certain...press releases work. So, what is a press release exactly? There's a common misconception that a press release is an ad; however, this isn't true! A press release is an announcement to the media about a newsworthy event that has happened with your company. Press releases are crafted with the intent for the media to publish the article as part of their news content.

Screaming Fans Marketing, a national marketing firm based out of Naples, Florida announces that Katie Karll has joined the firm as a Senior Account Manager. The firm assists companies in various industries with strategic marketing plans to grow their businesses and thrive in a competitive environment. The firm provides custom-designed services to its clients through content creation, email, print and digital marketing, web design, social media management and brand development.

Screaming Fans Marketing, a Naples-based full-service marketing firm announces that it has moved to a new location this month. The firm assists small businesses locally and across the country with custom marketing plans, which include social media management, web development, content creation and more for over four years.

Now that the days of phoning a business or searching on the Yellow Pages are almost over, having a quality website is one of the most vital aspects of a business. Your website will be the first impression that a consumer receives when conducting initial research. Did you know a judgment is made within three seconds of landing on your home page? Factors like design, flow, speed, and brand image make a critical impact on a customer, and having a website that stands out can be the difference in winning over customers.