7 Reasons Why Your Business Must be on Social Media
I talk to business owners all the time and most of them fall into two camps: 1) The “Please Help Me I Have No Idea How to Do Social” group and 2) The “My Company Doesn’t Need Social Media Because That Is Just A Waste Of Time” group. This blog is for the second group.
Most of us can agree that social media has changed the landscape of how people communicate with each other. Sometimes it may not be ideal (anyone who has had to start a pile of phones on the dinner table to facilitate conversation can relate), but it can also be an immensely powerful tool for connecting people, gaining insights and getting your message across to your customers.
Let’s take a look at some reasons why your business simply cannot afford to skip social media.
Increase Brand Awareness
In 2018, Facebook reported 2.23 billion (with a “B”) active users per month. The truth is that most of the population is on some form of social media and if you want your company to get noticed, you need to put your message in front of their eyeballs. Facebook is the granddaddy of social media platforms, but there are many others like Instagram, Twitter, LinkedIn and Snapchat that can be important for reaching your target audience
Run Targeted Ads for Minimal Cost
Social media platforms know the importance of connecting brands with people and they make it extremely pleasant and effective for both parties. Brands enjoy the luxury of launching real-time ads with compelling calls to action, links, offers and much more. Customers appreciate the power to control what they see, and they enjoy seeing ads that are subject to excruciatingly strict standards for aesthetics and frequency. The bottom line is that customers see only ads that are relevant to them and companies only present their ads to a highly targeted audience. Win-win.
Build Relationships with Your Customers
The road connecting businesses and customers on social media is a two-way street. You can communicate with them and they can communicate with you. If you put on your customer hat, wouldn’t you appreciate the ability to reach out to and get a response from your favorite brand? You can. And as a company, wouldn’t you like to facilitate customer service, reviews, referrals and more using a platform that is low-cost and already being used by your customers? You can do that, too.
(Special note to business owners freaking out right now about getting a bad review or negative comment: Everything is going to be OK. No matter how stellar the company, there is always the chance of receiving a negative comment. What to do? Respond to it calmly and professionally. Handle it however you would as if the customer called you directly. The public will appreciate the fact that you handled the situation with grace and will feel even more connected to you as a brand.)
Spot Customer Trends
As you grow your audience on social media, you will learn more things about them than through any other marketing or advertising channel. Do they jump online at 9pm? Run a late night promotion. Are they also interested in Food & Wine? Collaborate with your local wine merchant. Are they flocking to one of your competitor’s pages? Let’s nip that in the bud.
Turn Your Customers into Your Cheerleaders
The very nature of social media is sharing among friends. Every Like, Share or Comment by your customers is a nugget of trusted information that is shared with all of their friends. Even a tiny click by a friend carries more weight than an isolated ad delivered by a company. Harness this power by creating valuable content that your customers want to share with their friends.
Drive More Traffic to Your Website
Please do not get me started on the importance of an effective website. In a nutshell, it is your 24/7 salesperson that is providing information to your customers, gathering information from them, and leading them to the next step so they can benefit from your services. That being said, social media can and should be used to get your customers to your site so they can purchase from you. This part is not rocket science. Let’s give the people what they want.
Share Real Time Information with Your Audience
OK I know I’m going to get yelled at by The Other Jen for writing too long of a blog post, but I want to squeeze this in: when you need to get the word out instantly to your customers, social media is king. Take Hurricane Irma for example which recently wreaked havoc and devastation on our sweet town of Naples, FL (again, don’t get me started). Many of our clients needed to get the word out about business closings, safety messages, supply deliveries and reopenings. We tackled all of this via social media. Promote any message you want to get out right away: Flash Sales, Specials, Current Events, anything!
It’s a great time to be alive, and it’s a spectacular time to be in marketing. Social media is powerful and effective, but remember, social media doesn’t stand alone. It’s a crucial part of a solid overall marketing strategy that can include web design, email, print, digital, and airtight brand strategy. If you ever want to discuss any of these, we invite you to connect with us today.